UK: Routledge. Canada: Anansi. Representation: The process by which a constructed media text stands for, symbolizes, describes or represents people, places, events or ideas that are real and have an existence outside the text. The term is also used in a more restrictive sense to describe the commercial production of media texts for the purpose of making a profit. Also, the ability of media consumers to respond to the dominant media. Jenkins, Henry. Any specialized form of discourse has its own unique language and media literacy is no exception. All rights reserved. Studio System: The factory-like production system in Hollywood by which movies were made from about 1925 to 1955. Teaching Youth Media: A Critical Guide to Literacy, Video Production, and Social Change. Text: The individual results of media production: a movie, a TV episode, a book, an issue of a magazine or newspaper, an advertisement, an Every program uses at least two of these. We emphasize interdisciplinary scholarship and practice that stands at the intersections of communication, media studies and education. Bone, Jan and Johnson, Ron. Branding: The process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality. Each medium has its own ‘language’ or ‘grammar’ that works to convey meaning in a unique way. In media literacy terms, technology greatly impacts upon the 7 Basic Elements of Graphic Design 1) Color. Each focus lesson defines a literary element or group of literary elements, provides Media Literacy: The process of understanding and using the mass media in an assertive and non-passive way. Dominant: When a text is read by the audience in a way that is intended by the creators of the text. A group of words or ideas having common meaning and is shared to a social situation is called language. The major elements of culture are symbols, language, norms, values, and artifacts. Where “language” refers to spoken or written communication, visual language goes a step further to connect with a certain community. Essential McLuhan. The focus lessons cover all the key literary elements and terms listed in the North Carolina Standard Course of Study for ninth grade. Wired-Up: Young People and the Electronic Media. Negotiate: The process of give and take by which members of the audience interpret, deconstruct and find meaning within a media text. Even experienced media teachers are often bewildered by the seemingly interchangeable terminology used by writers and speakers in the field. HTML (Hypertext Markup Language): is a computer programming language that allows people to create links on the world wide web from one source of information to another in any order. groups. Technical codes include sound, camera angles, types of shots and lighting. Ontario, Canada: Peter Hitchcock Productions. Do note that many of these terms have much wider meanings than are suggested here. Industry: The agencies and institutions involved with the production of media texts. Vertical Integration: The process by which a media company acquires another elsewhere in the production process. There are five basic programming elements, or operations: input, output, arithmetic, conditional, and looping. These visual elements tie together a group in a structured and conventional way that people understand. Hegemony/hegemonic: When dominant groups persuade subordinate groups that the dominant ideology is in their own best interests. Media Education: Traditionally, it's the process by which one learns the technical production skills associated with creating media texts. They may include, for example, ominous music to communicate danger in a feature film, or high-angle camera shots to create a feeling of power in a photograph. We deep-dive into the seven elements below, covering what they are, why you should care, and how to use them to create more professional looking designs -- even if you're operating on a zero-dollar budget. — Antoine de Saint-Exupéry (1900 – 44). 108 Davis Hall Cut: An edited transition between two images in which one image is immediately replaced by another. the audience. (2001). Propaganda: Any media text whose primary purpose is to openly persuade an audience of the validity of a particular point of view. Monopoly: Any commercial process in which one seller controls prices and supply of a product. Medium: The singular form of media, the term usually describes individual forms such as radio, television, film, etc. Subscribe to Monthly Newsletter with Activities, Learn the Core Concepts of Media Literacy, Voices of Media Literacy: 20+ Pioneers Speak. Virtual: Something which is a representation rather than the real thing. Critical Viewing: The ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly in • Explore how the media text uses media language to create REPRESENTATIONS OF GENDER &/ ETHNICITY NOTE DOWN KEY … Psychographics: A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs. Word-of-mouth: Informal way in which media products become known by audiences. Language is a set of socially sound pattern, words, and sentences having specific meaning and terminology common to the same culture. Language. A Sample of Classroom Learning Activities From the Second Course (8th grade): The Media Education Lab at the University of Rhode Island advances media literacy education through research and community service. Flak: An organized attempt to influence media content, which can take the form of letters, phone calls, petitions, lawsuits and legislation. (2006). In a media text, narrative is the coherent sequencing of events across time and space. US: Glencoe McGraw Hill. Elements from color to style to type of photos or illustrations establish what a brand or company is. Stereotypes: A form of media representation by which instantly recognized characteristics are used to label members of social or cultural (1998). movies, videos, television and other visual media. (2003). ‘The medium is the message‘, now a famous quote, was written by Marshall McLuhan in 1964. Davis Hall — Antoine de Saint-Exupéry (1900 – 44) BACKGROUND AND RATIONALE ‘The medium is the message‘, now a famous quote, was written by Marshall McLuhan in 1964.While the medium may affect how messages are received, the users’/audiences’ own background/experience may also affect the interpretation of messages. Film Education, 91 Berwick Street, London UK W1F 0BP . Connote/Connotation: A description of value, meaning or ideology associated with a media text that is added to the text by the audience. World Wide Web: The World Wide Web is the network of pages of images, texts and sounds on the Internet which can be viewed using browser software. Denote/Denotation: A description of a media text indicating its common sense, obvious meaning. Videography: A Guide to Making Videos. Elements of Language (Holt, Rinehart and Winston) is the first English language arts textbook to fully incorporate media literacy throughout the series for students in grades 6 -12. US: McGraw Hill. Convergence: The merging of previously separate communication industries such as publishing, computers, film, music and broadcasting, made possible by advances in technology. The sources quoted below are illustrative only and principally drawn from North America and the United Kingdom. Convergence Culture: Where Old Media and New Media Collide. We are only attempting to define these terms as they related to the field of media literacy education. Media Education Lab, University of Rhode Island. This article first appeared in Mediacy, newsletter of the Association for Media Literacy / Canada. Language makes effective social interaction possible and influences how people conceive of concepts and objects. Media: The plural form of medium; the term has come to mean all the industrial forms of mass communication combined.
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